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How does your website stack up?

Written by CyberTek Admin.

Here are a few points I've come up with to consider when evaluating the quality of your website and the message you're sending to your site visitors. Your site visitor will make their decision about the quality of your business and your website within a few moments of landing on your website.

  • Does your site over focus on "how wonderful we are as a company" but under focus on solving the issues or problems of the site visitor?  Always consider the core motivations of the visitor to your site and align your products or services to be the solution to their quest.  
  • Are the navigational elements to your website consistent? A well designed site should be clear in areas of navigational menus and instructional directives.
  • Does your website have relevant well phrased page titles on every page. For search engine optimization reasons each website page should have a distinquishing webpage title.
  • Don't use ALL CAPS anywhere in your website. Poor etiquette in websites or any document.
  • Fuzzy, poor quality and low resolution graphic images on your website. Using a photo editor such as Photoshop is an important tool for any qualified web designer. As they say "A picture is worth a thousand words" just make sure those thousand words are positive rather than negitive.  
  • Flash Introductions to websites. Who has the time.... You want to encourage site traffic and having them endure your Flash animation all the while searching for the "skip this page" link is a detriment to encouraging repeat traffic. Remember the site visitor's needs are of primary importance and this trumps a flash video. 
  • Write the content for your website for humans but also keep in mind the robot/googlebot visits than analyze and index your content for keywords. (avoid pronouns,,,use proper nouns)
  • Static Content - Keep it fresh and change the content regularly - Helps encourage repeat traffic and assists with data indexing from Google, Yahoo and others.
  • Make sure your website is submitted to the major search engines on a regular basis. A site map can also assist with submitting content and getting it indexed by the search engines.
  • With attention to content writing, navigation, image quality, website usability, website findability on Internet seaches, and proper keyword optimization your site can be well prepared to represent your business in the most positive light.

For additional information and to discuss the message your website is sending to your clients please contact CyberTek Engineering.

Technical Services Testimonials

I contacted CyberTek after my external hard drive crashed. I had a lot of important data that needed recovered. They responded quickly. Within 2 days, they had me set up with a brand new external hard drive with all of my data they had recovered! I was so relieved! I would definitely use them again!

Holly B.
Bluegrass Recreational Products, Inc.



“Cybertek saved the day for the Arts Council. Our USB drive failed with vital information for a grant that was due the next day. They worked all day and retrieved our information and were a pleasure to work with under a stressful situation. I highly recommend them for all of your tech needs!”

Julie S.
Arts Council of Southern Indiana



We began using Cybertek several months ago for our computer needs. Cybertek and our assigned network engineer, John Hoyer, has been an asset to our company. On his initial visit, he got a feel for our business, and our concerns regarding our current operations. He explained and suggested several changes that would make our computer operations more efficient and better suited to our company’s specific needs.

As in most businesses these days, it’s nearly impossible to function without the use of our computers, so Cybertek’s quick response time to questions and problems is important and appreciated.

Troy G.
Summit Sales and Marketing



Cybertek Engineering has been a great partner to the YMCA of Southern Indiana. As our Y grew from a single branch to having two facilities in Clark and Floyd Counties, Cybertek was right there with us to expand our network. In any growth process, there are always bumps in the road, but their technicians stayed focused on getting and keeping our system online. With the expansion to two facilities, the demand of maintaining a network of that size grew to be too much for me to handle in house. David approached me with a managed services option to maintain all of our servers and PCs for an affordable monthly contract fee. This also allowed our staff to contact Cybertek directly with issues allowing me to spend more time on actual YMCA business. I am kept in the loop through their ticketing process which lets me keep an eye on all projects that are going on without being directly involved.

We have been lucky to have a primary technician who handles most of our calls. He has become very familiar with, not only our system, but has gotten to know our employees as well. It is like having an IT professional on staff without the full time salary. This solution has been great for us as a non-profit organization trying to maintain low administrative costs.

Melissa W.
Membership & Marketing Director
YMCA of Southern Indiana