Nov 09

Search Engine Optimization

Written by CyberTek Admin.

Search Engine Optimization (SEO) is simply the increasing of your "findability" on the Internet with search engines such as Google, Yahoo, Bing and other search engines. We will discuss other SEO strategies such as Pay-Per-Click (PPC) advertising on other pages on the Cybertek website.

Every website owner wants to be on the top of the search results page of Google for everything they sell and offer and that's not always realistic. Each website owner needs to strategically consider the most important keywords and phrases to their business. With these keywords in mind the content should be written for humans to read. Important Point.. Your website content should be written for humans but with a special acknowledgement to the search engine robot visitors seeking to develop a "keyword profile" of your website's content.

In Google's case after visiting your website the search engine robots develop "a profile" for your website based on the random extracted words that it found on visiting your website. That profile is "indexed" by the search engine and your site is associated to keywords and keyword phrases derived from a secret algorithm used by Google. Working with this information in the standards provided by the various search engines is the core of traditional SEO, Search Engine Marketing (SEM) and Keyword Marketing (KM).

There are a variety of tools available to experienced website developers to review how Google, Yahoo and Bing view and have indexed your website. If you would like to learn more about the art of writing keyword rich relevant content and managing the results on a path to more website traffic contact CyberTek Engineering.

Technical Services Testimonials

Cybertek Engineering has been a great partner to the YMCA of Southern Indiana. As our Y grew from a single branch to having two facilities in Clark and Floyd Counties, Cybertek was right there with us to expand our network. In any growth process, there are always bumps in the road, but their technicians stayed focused on getting and keeping our system online. With the expansion to two facilities, the demand of maintaining a network of that size grew to be too much for me to handle in house. David approached me with a managed services option to maintain all of our servers and PCs for an affordable monthly contract fee. This also allowed our staff to contact Cybertek directly with issues allowing me to spend more time on actual YMCA business. I am kept in the loop through their ticketing process which lets me keep an eye on all projects that are going on without being directly involved.

We have been lucky to have a primary technician who handles most of our calls. He has become very familiar with, not only our system, but has gotten to know our employees as well. It is like having an IT professional on staff without the full time salary. This solution has been great for us as a non-profit organization trying to maintain low administrative costs.

Melissa W.
Membership & Marketing Director
YMCA of Southern Indiana

We began using Cybertek several months ago for our computer needs. Cybertek and our assigned network engineer, John Hoyer, has been an asset to our company. On his initial visit, he got a feel for our business, and our concerns regarding our current operations. He explained and suggested several changes that would make our computer operations more efficient and better suited to our company’s specific needs.

As in most businesses these days, it’s nearly impossible to function without the use of our computers, so Cybertek’s quick response time to questions and problems is important and appreciated.

Troy G.
Summit Sales and Marketing

I contacted CyberTek after my external hard drive crashed. I had a lot of important data that needed recovered. They responded quickly. Within 2 days, they had me set up with a brand new external hard drive with all of my data they had recovered! I was so relieved! I would definitely use them again!

Holly B.
Bluegrass Recreational Products, Inc.

“Cybertek saved the day for the Arts Council. Our USB drive failed with vital information for a grant that was due the next day. They worked all day and retrieved our information and were a pleasure to work with under a stressful situation. I highly recommend them for all of your tech needs!”

Julie S.
Arts Council of Southern Indiana